How NOT to Go Out of Business
So, apparently it’s not a great time to be in the baked goods industry.

Hostess has filed for Chapter 11 for a second time in 10 years.1 And last month the locally-renowned bakery Rolf’s Patisserie shuttered its doors permanently.
It’s obviously not fair to compare a multinational food product manufacturer with a micro-regional fancy-cake-maker, but I’m going to do it anyway, because it’s an easy way to make a point.
Both of the news stories surrounding these companies center on employment issues. Almost immediately after it filed for bankruptcy, Hostess cited its pension liability and rigid work rules as the principal issue in restructuring the company; it needs to get out of its current collective bargaining agreements and start over, it says. The Teamsters disagreed, of course, but the correlation was there. Even though the unions are going to take it on the chin, the message turned out all collaborative and warm. The company that brought us Twinkies and other delicacies was fighting for its life, and it just needs the union’s help to stay afloat. The union obviously held a press conference of its own, but the tone was already set. Hostess, for PR purposes, at least, was playing nice.

Contrast that with Rolf’s. First of all, for you non-Chicago readers, Rolf’s Patisserie made some really really good cakes. The fancy kind that they make reality shows about. They were a north shore staple. In mid-December, though, the company abruptly closed its doors. Abrupt to its regulars, its upcoming wedding orders, and, most unsettling, abrupt to its employees.
The workforce was told the company would be closed on December 11 for cleaning. Not unusual – the same thing had happened the year before – except this time, instead of reopening, the company altered its website to tell the world (including the part of the world employed by Rolf’s) that it was permanently closed.
That’s bad. It makes the company look bad, obviously. But the employees all got final checks in the mail. No one’s getting sued over it, right?
Well…
The news reported this week that Rolf’s former employees were protesting outside its facility, on the day their class action filing hit the Northern District Clerk’s Office. Apparently, those final checks… wait for it… bounced. Plus, the state and federal governments have this requirement – called the WARN Act2 – that requires businesses to give their employees advance notice of a mass layoff or closure. When you don’t, you get sued. Even if you go under. You still get sued.
Am I saying that Rolf’s could’ve avoided being sued if they had notified their employees of their financial troubles? No.3 What I’m saying is that when you’re facing financial peril, no matter what size company you are, no matter what your chances of survival are or aren’t, how you manage employee expectations will dictate everything, from legal liability to public perception. It is absolutely imperative.
There is a point at which you must be honest with your employees. Not only because it’s the right thing to do, but because it’s the law. It’s okay if you don’t know what that point is – it’s going to be different for everybody. But you have to find out. Hostess looks like a smart corporation telling it’s employees to eat their peas, to borrow a Presidential phrase. Rolf’s, on the other hand, looks like a company that kept everyone in the dark, and now is going to have to pay for it. In both treasure and goodwill.
NLRB Postpones Poster Requirement
The National Labor Relations Board has moved the date its new posters must be up in most businesses to January 31, 2012.
According to the official press release, the NLRB’s reason is that there’s confusion from business owners about which companies are under the Board’s jurisdiction, and they want to spend some time educating the business community about the issue.
Eric Meyer over at the Employer Handbook calls bulls— on the PR explanation for the delay, and I completely agree. Eric notes that the Board made quite a big deal out of the FAQ they released with the final regulations, so there’s not that much educating left to do. Also, figuring out if you’re covered by the NLRB’s jurisdiction is not that hard. Seriously, we do hard things here; this is not one of them…1.
I think most employer-side2 attorneys would tell you the real reason for the postponement has something to do with the stream of lawsuits that have been filed challenging not just the poster requirement, but the NLRB’s ability to enact regulations at all.
The new date will pose some logistical problems, though. Many employers buy new laminated breakroom posters around the new year, and the companies that make them have been busy redesigning the 2012 models to fit the NLRB info in. Now that the Board’s regulation is up-in-the-air, poster companies (and the employers that buy those posters) are going to have to decide whether to print them with the info or not.
At any rate, no need to hang the new poster next month like we expected.
Friday Diversion #8: The HP Retirement Fund
One of my favorite employment-related ways to waste time is to read about the golden parachutes ousted CEOs receive after they (or their companies) royally muck things up.
No, seriously. That’s what passes as fun for me.
This week, HP disclosed what it’s departing leader, Léo Apotheker, is getting as a reward for killing the company’s market share and stock price over the past 11 months or so. I won’t bore you with the details – that’s what Forbes is for – but here’s a snippet:
- $7.2 million in severance
- $3.56 million in accelerated-vesting stock
- Only 424,000 of the restricted stock units that he was eligible for for, you know, doing a good job (he could’ve gotten over 700,000 shares, if only he’d, you know, done a good job)
- a $2.4 million bonus (?!)
- and relocation expenses back to France or Belgium.
All this is more awesome when you put it in perspective, though. If you remember, before Mr. Apotheker there was Mark Hurd, who also left the company under not-the-best circumstances. And he actually made HP some money.
HP may be wisening up, though. Their incoming CEO, Meg Whitman, is taking a $1.00 salary, with an annual bonus of $2-6 million, depending on how badly she screws things up over there. And, apparently, Meg’s payout will be considerably less if when they let her go some time in 2012.
Tweets
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